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Wildly Me by Millie Bobby Brown Now Available at Ulta

Weaves together bergamot and calming sage, with notes of purple iris, blooming wisteria, violet flowers and fresh lavender.

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By: Charlie Sternberg

Associate Editor

Millie Bobby Brown’s beauty brand, florence by mills, has launched its popular Wildly Me fragrance at Ulta Beauty in stores and online.
 
In just one week after its initial launch on the brand’s website in August 2023, Wildly Me garnered a waitlist of over 13,000+ individuals.

About the Fragrance

Developed by Give Back Beauty in collaboration with Givaudan, a prestigious fragrance house with a rich 250-year history, this fragrance weaves together bergamot and calming sage, with notes of purple iris, blooming wisteria, violet flowers and fresh lavender.
 
Furthermore, Wildly Me’s formula includes Orpur classified ingredients, a unique label awarded to only the finest qualities of natural, raw materials from the Givaudan palette.
 
The fragrance is housed in a frosted glass bottle featuring a pretty flower decoration.
 
For Millie Bobby Brown, Wildly Me encapsulates her journey of embracing individuality and fearlessly navigating an unconventional path.
 
“Over two years in the making, Wildly Me tells my story of what it means to choose your own path, and being unapologetically, wildly yourself,” said Millie Bobby Brown.

More Florence by Mills News

Last year, florence by mills also launched All Eyes On You—an eye-centric color cosmetics line.

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